The challenge for this project was to design a digital platform, which would engage users in a social digital experience. The result is a driving app that tells you how to drive most efficiently, scores you points when you do, and turns being efficient into a game with friends.
Here's how it came together.
To show the development process, I made this video that shows how I came up with the idea, developed the brand, animated the logo, and the visual design. I used my notebook as a story-telling tool, hence, Ethan's Notebook for the title.
Designing a dynamic logo.
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